Diagnose
Find the leak
Storefront, creators, retention.
Performance marketing for Shopify consumer brands
Growth that puts
skin in the game.
We build the affiliate, UGC, and Shopify systems that turn a good product into a repeatable growth engine. No retainers. No guessing. We get paid when you get results.
01 / Diagnose02 / Build03 / Share upside
PLUMSTONE / PROCESS01 - 03
Build
Fix the system
UGC, affiliate, Shopify.
Share upside
Grow together
Aligned incentives, measured.
The usual route vs. the Plumstone route
Same destination.
Different incentives.
The question
The usual agency
Plumstone Growth
How do we get paid?
A monthly retainer, regardless of outcome.
When you get results.✦
What gets fixed first?
Whatever fits the standard scope.
What’s leaking revenue right now.✦
Who owns the growth loop?
You, after the handoff deck.
We build it with your team.✦
Creators who compound
Affiliate recruitment, commission design, UGC sourcing, and creator activation - so the partnerships you build keep moving product, not just likes.
Shopify that stops fighting back
Product-page conversion fixes, theme and app cleanup, tracking repairs, and email/SMS revenue recovery that remove friction from every campaign.
In their own words
Good work gets
remembered.
A few kind words from founders who trusted us with the systems behind their brands.
DerekFounder, Empyrean Skin
“He took complete ownership of the project, understood our voice quickly, and made the whole process smooth and stress-free.”
RyanFounder, Lumbazzi
“There was a level of personalization that made me feel I should give him a shot. We sat down, chatted, and found a shared vision.”
EleanorFounder, Robyn Skincare
“He listens to your challenges and goals, works quickly, and creates a system that feels completely integrated with the brand.”
LeighCoach, Inner Shrine
“He went above and beyond, fixed problems as they came up, and worked with me to make the emails feel exactly right.”
Want to know where your growth is leaking?
Get my 3 highest-leverage fixesThe proof behind the progress
Small shifts.
Real momentum.
Anonymous ecommerce stories, with the context that makes the result useful.
See the same opportunities in your own store.
Request my free auditCBD / HEMP PRODUCTSUSA · FLORIDA
“We had no dedicated resourcing to fix the issue, so customer and internal requests kept competing for attention.”
Before
Email/SMS revenue share was the starting metric, but the response experience treated every request the same.
After 80 days
Customers and the internal team got faster responses, creating a clearer path from question to action.
SUPPLEMENTS / WELLNESSCANADA
Before
Negative reviews and comments went unaddressed, leaving the conversion rate to carry the weight of unanswered doubt.
After 100 days
The customer conversation became an asset: more user-generated content and stronger social proof appeared where reassurance mattered.
The hard part Leadership and other departments had to buy into the change before the proof could compound.
PET STOREUSA · LOS ANGELES
“The problem was a trust gap at the moment a visitor needed one more reason to believe.”
Before
Email/SMS revenue share was the starting point, while conflicting priorities kept credibility work waiting.
After 60 days
Each visitor had more reasons to continue - and revenue per visitor grew without added ad spend.
A quick reality check
What could a small lift
be worth?
Use your current monthly online revenue as a starting point. We’ll show what a hypothetical improvement could represent at your current run rate.
Illustrative monthly upside in USD, not a forecast or promise. The 3–15% range is a simple scenario for discussion; your free audit gives us the real baseline.
$
/ month
Enter a round number - no financials required.
3% conservative15% ambitious
Illustrative monthly upside$4,000That’s revenue you could put back into the next experiment.
FREE
AUDIT
AUDIT
A clear starting point for your next growth sprint.
Get your three
highest-leverage fixes.
We’ll review your storefront, creator/affiliate setup, and retention flow, then send three prioritized opportunities within three business days. No pitch required.
How the model works: Before we start, we agree on the measurable outcome, baseline, and attribution window. You only share upside tied to the agreed result - never a monthly retainer.